This v2.0 version of the Dashing Button is an updated version of the original prototype and was commissioned by Science Gallery Dublin for their Open Labs exhibition.

Amazon Dash buttons are small devices that can be used to order a specific product by pushing a single button. Each button shows an image of the what will be ordered when you press it, things like toilet paper, bottled water or your favourite candy bar.

But what if you don’t only want to buy the products you can get a Dash button for, but want to be able to buy everything your favourite online influencers show on social media?

Any time you press the Dashing Button, a script is triggered that takes an image from your favourite celebrity’s Instagram and uses deep learning to figure out what product is featured on in the picture*. This results in a keyword which is then used to find you a matching product on Amazon.

Now you can have what they’re having, all with the push of a button!

During the runtime of the exhibition one new product was ordered every week, slowly filling up the wall.

* your milage may vary